Gateway To Accessing Top Executive Suites
This Seminar addresses the unique benefits of Business Intelligence (BI) to organizations and how to motivate customers and prospect top executives to introduce these BI benefits.
A Module to DELTA MAX Customer Centric Selling Seminars, it has gotten increased attention in recent months, due to client focus on running businesses and organizations better.
Very useful to all sales people as well as any IT Solution Provider who wants to advance their business sales capabilities both in scope and in moving up the customer's organization level.
Forrester Research predicts that the business intelligence industry will grow to nearly $13 billion by 2014, despite the current economic downturn.
Business Intelligence is NOT an Application. It IS a Technology. Right up a Solution Provider's alley.
BI connects desperate data bases, business processes, and high powered software technologies directly to existing Customer Applications, Issues and Challenges.
Customers use these new technologies to solve business problems by fact based management decisions, not seat of the pants hunches.
Solution providers can concentrate on the technologies involved without having to become experts in the customers businesses.
If a Solution Provider can help his/her customer to make better management decisions, that SP is MUCH more valuable to the customer, much more of a Partner.
Yet, few Solution Providers take advantage of this new Technology. Why not?
Mostly, DELTA MAX finds this is because most SP's think that they have to represent a particular BI vendor or product or service, and sell it themselves.
In fact, what an SP has to do is be able to help customers integrate data bases, working with customer personnel who know the apps, and executives who know the existing business problems.
This is a form of Consultative Problem Solving. SP's do this every day, when Technology is involved.
And ALL customers need this help.
So, what can an SP do to get up to speed on BI and its emergence as a key customer focus this year?
Attending this DELTA MAX Sales Training Seminar will provide you and your folks with all the tools, strategies, and action plans to implement this exciting new approach to selling to Top Executives.
You and your Account Managers will find your understanding of How to Overcome the Sales and Internal obstacles and Resistance to a BI-driven initiative and deployment dramatically improved.
The hottest technology today, Business Intelligence, can become YOUR entryway into executive suites, and the driver of future technology sales for your company
The following activities, items, and takeaways are all included in this Seminar, customized to your needs and budget requirements:
A complete, focused, survey summary course in BI theory and development, including Dashboards, Data Warehousing, Data Mining and Analytics.
A raft of new ideas and schema to approach any BI sales situation and/or presentation you will be giving,
How to approach and convince a Top Executive that BI can work in his/her company, and improve his/her bottom line:
Positioning BI programs as a critical asset given the economic downturn
Key areas where BI enhancements and small investments can make a big impact even in an SMB company
How better, faster data access for operational decision making can directly and positively impact the customer's bottom line
How to sell BI studies and implementations which lead to follow on hardware, software, and services sales and installations.
How to work with BI software companies and leverage their services as a part of YOUR sales strategy.
Practice at developing and presenting a high powered sales presentation using professional techniques, strategies, and tools.
The helpful comments and support of an audience and instructor who have seen your account managers in action.
A Workbook full of useful Templates and Profilers which will help them not only make good BI presentations, but GREAT ones.
Your account manager's own presentation on a DVD which can be reviewed again and again to further improve their skills.
This latter feature of our Seminars alone is worth the price of the Seminar for most professionals.
Further, that price is about what you'd pay to learn the basics of Word or Excel.
Contact DELTA MAX for the details of how your company's executives and sales folks can benefit from a custom-designed Business Intelligence Seminar at your facility.
You'll be delighted when you discover immediate improvement in BI-oriented benefit sales communications and motivation, as well as its reasonable cost.
Do you want your Account Managers working closely with your customer's Top Executives, applying Technology directly to Business Problems?
This is the way to begin to make that happen.
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Revised: November 22, 2013.